ASCHE

[ 'Chu Chin Chow', 1916; Musical; WW1] Collection of related material from Norton's papers, including autograph musical scores; signed typescript of song by Asche; newspaper cuttings; correspondence; sheet music. [ London. ]

Author: 
Frederic Norton [ George Frederic Norton ] (1869-1946), English composer [ Oscar Asche (1871-1936), Australian impresario; 'Chu Chin Chow', hugely-popular 1916 English musical ]
Publication details: 
[1916]
£2,000.00

Between 1916 and circa 1966. 'Chu Chin Chow' was a hugely-popular extravaganza based on 'Ali Baba and the Forty Thieves', which, produced and directed by the Australian actor-manager Oscar Asche (1871-1936), premièred in London in 1916, and ran for five years and 2238 performances (more than twice as many as any previous piece), followed by numerous productions and revivals worldwide, as well as two British feature films. The phenomenal success of the piece may be gauged from the fact that it earned Asche alone £200,000.

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