[ Penguin Books Ltd. ] 35 items of Penguin Books ephemera, including 11 issues of 'Penguin Book News', stock lists, order forms.
The collection is in fair overall condition, on aged and worn paper. Not all from the same source (includes stamps of W. H. Smith & Son, Bromley; the Pioneer Bookshop, Woolwich; and Ascroft and Daw of the Charing Cross Road). ONE: 'November Penguins | published 29 October 1954'. Illustrated fold-out pamphlet. TWO: 3 issues of 'Penguin Books | Order Form', December 1954, August 1958, and October 1958. Fold-out leaflets. The December 1954 issue (creased, as is one other) features a full-page illustrated Christmas message. THREE: 'The New Penguins | ready 27 October 1955'. Illustrated stapled pamphlet. FOUR: Small illustrated leaflet advertising 'the Penguin Bookshelf' by Beaver & Tapley Ltd, Furniture Manufacturers, Scotts Road, Southall, Middlesex. Dated internally to 1956. FIVE: 3 issues of the 'Classified List', 1957, 1960 and 1962. Substantial 12mo booklets, with attractive full-cover illustrated covers, each featuring a different take on the firm's logo. SIX: 'New Penguins | ready 28 August 1958'. Illustrated bifolium. SEVEN: 'List B | Pelicans | Penguin Classics | ready on 23 July 1959'. Illustrated fold-out pamphlet printed in blue and black. EIGHT: 5 issues of 'Penguins Pelicans Puffins | Stock List', between June 1960 and February 1961. Large fold-out leaflets, printed uniformly in black and white on matt paper. One issue with manuscript inscription. NINE: 7 issues of 'New Penguins, Pelicans, Puffins for [date] and list of Stock Titles', between May 1961 and June 1962. Large fold-out illustrated leaflets, printed uniformly in black and white on shiny paper. TEN: 11 issues of 'Penguin Book News', between June 1963 and December 1964. Attractively-designed stapled illustrated booklets of sixteen pages. Covers include Paul Gallico, Richard Hughes, Evelyn Waugh, Ernest Hemingway, G. M. Trevelyan. ELEVEN: 'June | new books and complete stock list of all the series published under the Penguin imprint | Publication date: 25 June 1964'. Illustrated stapled booklet printed in orange and black.