[ The Federation of Master Printers, London. ] Printed booklet titled 'Booklets that make more Business'.

Author: 
[ The Federation of Master Printers, London. ]
Publication details: 
The Secretary, The Federation of Master Printers, 7/10, Old Bailey, London, E.C.4. C.A.4 11/24 [i.e. November 1924].
£100.00
SKU: 16419

16pp., 8vo. Printed in black and red. In card wraps, with title on front cover also in black and red stylised lettering on front, and an advertisement on the inside back cover ('This is the first of a series of three informative pieces of literature which are to be issued and presented by the printers of the country to users of printing. [...]'). Saddle-stitched with brown thread. In fair condition, lightly aged and worn. Section headings (in red): 'What exactly is a booklet?', 'The Business of a booklet', 'The booklet - The advertisement unlimited', 'Informativeness is indispensable', 'Bookets of suggestion', 'What booklets can accomplish', 'The service booklet', 'Colour in booklets', 'Novelty booklets', 'Art and illustrations', 'The envelope', 'How to plan your booklet', 'Four methods of distribution', 'Consult your printer'. Excessively scarce: no copy traced, either on OCLC WorldCat or on COPAC.