Prospectus announcing the publication of 'the First number of the PALL MALL MAGAZINE' on 25 April 1893.

Quarto: 4 pp. Unbound bifolium. Grubby and creased, with a couple of pin holes and small closed tears, and a little ink staining to the margins (not affecting text). Five illustrations, including full page engraving of two cherubs, entitled 'L'Enfance de l'amour'. Claims that 'neither labour nor expense will be spared to achieve and maintain the highest standard of literary and artistic excellence', and that the magazine will be 'strictly non-political, in the sense that it will champion the views of no particular party'. Also that, 'while encouraging wood-engraving, every advantage will be taken of the many processes photography has brought to the aid of the engraver.' The first edition will consist of 100,000 copies. Order form on verso of last leaf, beneath engraving 'WITHOUT PREJUDICE' by R. Taylor.