COSMETICS

[ Printed items. ] Leichner of London, stage make up manufacturers: set of sixteen 'Leichner Make-Up Charts', notes on 'Casualty Faking' for Civil Defence Training, and other material.

Author: 
L. Leichner (London) Ltd., make-up for stage, film, photography and television, founded by Ludwig Leichner (1838-1912)
Publication details: 
L. Leichner (London) Ltd., Leichner House, Acre Lane, SW2; Leichner Make-Up and Beauty Studio 44a Cranbourn Street, WC2. One item dted April 1958 and the others from the same period.
£180.00

The material is in fair condition, lightly aged and worn. ONE: Set of 16 black and white 'Leichner Make-Up Charts', each on a loose 22 x 13.5 cm piece of art paper. Complete with covering leaf. Illustration and instructions on how to prepare make-up for characters including 'Haggard Man', 'Villain', 'Stage Butler', 'Italian', 'Arab', 'Clown', 'Red Indian', 'Oriental', 'Jovial Woman' and 'Ballet'. TWO: Duplicated Typescript titled 'Casualty Faking'. 6pp., 4to.

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Collection of correspondence from Elizabeth Arden Ltd to agents Franklyn and Doris Rogers, Messrs Titcumbs, Chatham, including an Autograph Letter Signed ('Elizabeth Arden') from Arden, and 40 Typed Letters Signed from director T. Gordon Yates.

Author: 
Elizabeth Arden [Florence Nightingale Graham (1878-1966)]
Publication details: 
Between 1942 and 1956; most items on the letterhead of the Elizabeth Arden Ltd British headquarters at 25 Old Bond Street, London.
£325.00

The collection of fifty-three Typed Letters Signed and six mimeographed circulars, in various formats, is in good condition on lightly-aged paper, with all texts clear and complete, and with a couple of items with closed tears. Providing an interesting sidelight into workings of the English branch of one of the twentieth-century's leading multinational corporations. Arden's letter (8vo, 1 p), dated 8 April 1955, is addressed to the Rogers' daughter 'Miss J. Rogers'.

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Mimeographed typed report by the firm's London office titled 'The Story of Toni Home Permanent Wave and an explanation of Public Relations'.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Toni Home Permanent Wave; hairdressing]
Publication details: 
London: 1948.
£75.00

8vo, 26 pp. In very good condition, on lightly-aged paper. Contained within a blue card folder. Preceded by contents: '1. What is Public Relations? [3 pp] 2. Objectives of Toni Public Relations Plan. [6 pp] 3. Background Story of Toni. [7 pp] 4. Public Relations Releases. [10 pp] 5. The Trade Press follow our line.' [cuttings from three periodicals, including 'Hairdressers' Weekly Journal' and 'New York Times'.] From the collection of the Kent businessman Franklyn Rogers.

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