[Liberty's of London: 1912 women's fashion catalogue.] Printed catalogue of 'Picturesque Dresses Designed By Liberty & Co' ('Costumes never out of fashion' and 'Novelties for the season'), with 59 full-page illustrations on perforated paper.

Author: 
[Liberty's; Liberty & Co Ltd, London and Paris; women's fashion catalogue, 1912]
Publication details: 
Autumn 1912 ('SERIES XXXVIII.'). 'Copyright by Liberty & Co Ltd Regent Street, London & Boulevard des Capucines, Paris.'
£250.00
SKU: 22497

A scarce item, and considering its perforation, fortunately found in its complete state. No copy on OCLC WorldCat, which does however have entries for copies of similar Liberty's 1910 ('SERIES XXXIII') and 1913 catalogues, the latter at the Museum of Fine Arts, Boston. 64pp, 8vo. Stitched into oat-coloured cloth soft covers, with decorative border and title printed on front cover. In fair internal condition: on lightly aged and spotted paper. In worn and stained wraps. The five pages of text and fifty-nine full-page illustrations are printed in brown on cream paper. The second page carries 'Notes' on 'ordering', 'prices quoted', 'mourning or half-mourning colours', the making up of dresses 'to any design desired', 'Models made up in the world-famed Liberty fabrics', and 'the appropriate use and application of embroidery' ('one of the features associated with Liberty Costumes'). Each of the thirty-two leaves is perforated, and the notes explain that 'In Ordering, - | The page upon which the dress selected is illustrated should be torn out and posted without the remainder of the book; and when two or more materials are quoted for choice the mark of a cross (X) should be placed against the material approved.' Pages 4 to 18 carry fifteen 'Costumes never out of fashion', and pages 20 to 63 carry forty-four 'Novelties for the season'. Each illustration is captioned with detail and price, as for example in the first section: 'ITALIAN XIV. CENTURY. | Philippa. Rest Gown, in Nirvana crape, with revers and under-sleeves in shade to tone, and oxydized embroidery: | 11 guineas'; and in the second section: 'Patricia, Coat, in Orion satin, handsomely embroidered, lined with satin. Fringe ornaments and tassels to tone: | 18 guineas'.