CONE

[ The London College of Educational Dance Training (later the London College of Dance). ] Printed prospectus from 1946, with one letter from the principal Grace Cone, and four from vice-principal Anita Heyworth, to Phrosso Pfister.

Author: 
[ The London College of Dance [ The London College of Educational Dance Training ]; Grace Cone; Anita Heyworth; Phrosso Pfister (1922-2013) ]
Publication details: 
The London College of Educational Dance Training, The Lodge [ Rawdon Hall ], Holyport, near Maidenhead, Berkshire. 1944, 1945 and 1946.
£220.00

The London College of Educational Dance Training opened at Rawdon Hall in 1944, merged with Middlesex University in 1994, and shut in 2003. Grace Cone, the first principal, retired in 1966, and was replaced by her vice-principal Anita Heyworth. Heyworth retired in 1973 and was replaced by Phrosso Pfister. Pfister had become a student at the college in 1945, following war service with the SOE in Egypt and Italy, and had become a staff member in 1949. The present collection of five items is from Pfister's papers.

Mimeographed typed report by the firm's London office titled 'The Story of Toni Home Permanent Wave and an explanation of Public Relations'.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Toni Home Permanent Wave; hairdressing]
Publication details: 
London: 1948.
£75.00

8vo, 26 pp. In very good condition, on lightly-aged paper. Contained within a blue card folder. Preceded by contents: '1. What is Public Relations? [3 pp] 2. Objectives of Toni Public Relations Plan. [6 pp] 3. Background Story of Toni. [7 pp] 4. Public Relations Releases. [10 pp] 5. The Trade Press follow our line.' [cuttings from three periodicals, including 'Hairdressers' Weekly Journal' and 'New York Times'.] From the collection of the Kent businessman Franklyn Rogers.

Folder of mimeographed typed advertising and promotional reports and memoranda assembled by the firm's London office on behalf of the Watchmakers of Switzerland.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Watchmakers of Switzerland]
Publication details: 
Between 1949 and 1950.
£165.00

All items clear and complete, in a brown card folder, and in good condition on lightly-aged paper, with occasional rust marking. Items are often accompanied by covering letters from members of the agency. Includes, among other items: 'Outline Proposals for Action in the British Market', August 1949 (8vo, 9 pp); 'The British Watch Market', August 1949 (8vo, 19 pp); 'Jewelry News Digest Number 19 | For The Swiss Federation of Watch Manufacturers', November 1949 (8vo, 13 pp); 'Swiss Watch Repair Parts Programme' (8vo, 19 pp); 'Report of F. H. Publicity Montreal Office | Jan. 30th to Feb.

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