ADVERTISING

The three items indicate a brashness approaching hucksterism on the part of a Victorian professional, in addition to marketing techniques advanced for the period. Letter: 12mo, 2 pp. Stamped at head: 'Edw. Broughton Rouse, M.A., LL.D. | 436, GLOSSOP ROAD, | SHEFFIELD.' Twenty-five lines of text. Clear and complete. Fair, on lightly-aged paper. Many hundreds of this letter must have been copied out and sent to clergymen throughout England.

4to: 22 pp. Leaf dimensions roughly 280 x 210 mm. Ring binder in original card wraps printed in red. Very good in lightly-spotted wraps. Ring binding slightly rusted. Features ten pages of bright, striking and attractive label designs. The first page shows four 'Colours of Design Separated' for 'William's Extra Stout'. The second page shows, in four diagrams, how 'The colours are printed one after the other' on a label for American Cream Soda. Another page shows the design for 'Smith & Jones Ltd Nut Brown Ale in three colour combinations. Other products include S.

4to (28.5 x 21.5 cm): 8 pp. In original buff printed wraps. Printed on shiny art paper. Text complete and clear. Lightly spotted, with central vertical fold, grubby wraps, rusted staples. Twelve photographs, ranging in size from half- to quarter-page: 'General View of the Bofors Works', 'Erecting shop', 'Fitting shop', '15 cm. Guns', 'Hardening tower', '15 cm. (6 inch.) double gun-carriage M/12', 'Rolling Mill housing, weight 33 tons', 'Runner for water turbine', 'Ore Crusher', 'Exterior of the Bofors Steel Works', 'Screw Automatics' and 'Details'.

The main text is printed on one side of a piece of paper roughly 28 x 13.5 cm, headed 'Upwards of Thirty Thousand Copies Of the "Manchester Weekly Times," with Eight-page Literary Supplement, are Issued Every Saturday.' The main block of text, in a variety of types and point sizes, consists of 27 lines ending 'The Proprietors respectfully solicit instructionsn to insert your Advertisement.' Describes the newspaper's merits and boasts that it is 'one of the Largest and most complete Weekly Papers published'.

8vo (dimensions of leaf roughly 265 x 180 mm): twenty-four unpaginated pages on twelve leaves, with four pages in a bifolium inserted, and a price list printed on one side of a loose leaf. Unbound. Stitched as issued. Good, clean and tight, on lightly-aged paper with a little spotting to the outside pages.

12mo: 1 p. Ten lines of text. Bifolium. Grubby, and with the text of the letter faint. Letterhead printed in red with illustration of the firm's headquarters. Written in, or faded to, lilac, and could well be a carbon. Sending copies of the two newspapers as 'we think it probable you would like your newly published works noticed or reviewed' in them.

On one side of a piece of paper roughly 24 x 14.5 cm. With card backing. Good, though lightly aged. Headed by the Royal warrant, the top-half of the handbill features, in a variety of types and point sizes, the announcement of Tuck and Sons' intention to award 'Upwards of 4,000 prizes, of the value of 3,000 guineas, and a number of judges' diplomas', with Besant and Stone as judges. The lower part has two columns featuring fifteen testimonials, by newspapers ranging from 'Windsor and Eton Gazette' to the 'Sheffield Telegraph'.

Roughly twelve and half inches by nine and a quarter. Neatly mounted on piece of cream paper, with surrounding ink rules. Good, with some ruckling and wear to corners. Characteristically arresting arrangement of type. Reads: 'CAUTION. | THE ONLY CORRECT COPY | OF DONIZETTI'S OPERA | THE FAVOURITE | AS PERFORMED IN ENGLISH AT THE | THEATRE ROYAL DRURY LANE, | IS PUBLISHED BY | JEFFERYS AND CO.

Dimensions roughly one and a half inches by two inches. One page, blank verso. Tipped in on piece of yellow paper. Within ruled border. An attractive item, with an illustration of key at head. Beneath this, in copperplate, 'Bought of I: Crokatt | at the Golden Key near | ye. Inner-Temple-Gate | Fleet-Street.' Crokatt, an associate of Dodsley, with whom Samuel Johnson worked, traded from the 1720s to the 1750s.

Dimensions roughly six inches by three and a half. Wormed (but only affecting two letters of text) on aged paper. One page, blank reverse. Wood cut at head, roughly one and a quarter inches square, illustrating a leather-bound book with clasps. Thirty-three lines of text, beginning 'At the Bible in Newgate-street, over against the Blue-Coat Hospital Gate.

Founder and first editor of The British Advertiser (1873-1957). The collection in very good condition, with rust marks from a paperclip to one item. All items quarto. All items signed 'Alfred H. Angus'. The first letter invites 'The Managing Editor' of the Society's Journal to become a member of the A.B. of C. 'It is felt that your co-operation would be of the utmost value to the Bureau in the achievent of its objectives.' Letter three states that the I.S.B.A. executive have 'unanimously elected' W. D. H. McCullough as their representative to the R.S.A. committee.

British army officer (1880-1955). One page, folio. Very good. Docketed and bearing R.S.A. stamp. Unusual letterhead for a governmental department of the period. He has not received the letter, which must have been misaddressed. 'Nevertheless, I shall be glad if you will kindly forward me a copy of the Journal with the Advertisement in, and walso the exact quantity of Posters you require.'

Naval author and journalist (died 1942). One page, quarto. Discoloured with age and with a few closed tears but in good condition overall. Docketed and bearing the Society's stamp. 'I should be obliged if you could let me have copies of any promotion matter which you have put out in recent years for the purpose of attracting artists to enter competitions for poster designs.' Signed 'H. C. Ferraby' ('EDITOR').

An irregular rectangle of paper, roughly five inches by three and a half, with the image of a 1950's television printed on one side in light and dark brown. In good condition, with negligible glue-staining to front. The screen, roughly 1 1/2 inches by 2 inches, is cut away, with the image of a waving bespectacled man with a chimp laid underneath on piece of transparent plastic.

Attractive illustration, in red, green, yellow and black, on piece of white card roughly nine and three-quarter inches by six and a quarter, neatly mounted on piece of black card roughly ten and a quarter inches by seven and three-quarters. At head a parody of the London Underground black rectangle over red circle, roughly six and a half inches by three and a quarter, bearing the notice 'ALIGHT HERE' in white letters. Beneath this the words 'FOR EVERY SMOKER.', with a red arrow at foot pointing to a box of Swan Vesta matches. Very good, though lightly foxed.

4 pages of advertisements. 2 leaves folio (roughly 12 inches by 18 inches). In extremely poor condition: grubby, creased and stained, with several closed tears and damage involving loss, particularly to the first leaf, the heading of which has been cut away, so that the name of the firm can only be deduced from the illustrations. There are 27 steel-engravings of various vehicles, of which 5 on the first leaf have been seriously damaged. Details, including prices, are given for each vehicle.